For beginners, learning or understanding Basic SEO techniques is mandatory. Why should we continue to learn SEO? Yes, because Google’s algorithm is always changing.
Therefore, the SEO strategy is also changing and always updated. If not, then it will be difficult to compete.
Surely we don’t want that to happen, do we?
In this article, we discuss basic SEO techniques for beginners in 2020 according to the Google algorithm.
There are several steps that should be our attention in learning this WordPress SEO. Thus, we can take a course by posting the article that will convey this.
What you should learn first, one of which is below:
- SEO Basic Concepts
- Website Speed Optimization
- Website Optimization to be Mobile Friendly
- Keyword Research
- Creating Content
- On-page SEO
- Technical SEO
- Off-Page SEO
- Link Building
With me, in this sequence, you will find it easy to understand the steps in compiling the strategy.
1. Basic SEO Concept
In this understanding, we need to understand first about SEO itself. There are several things to be able to get rank 1 on the Google page.
With a website ranked 1, the potential for your website visitors will be good and can even reach 10 times the clicks.
Google prefers websites that have good performance, fast loading, and like articles that are informative and relevant.
2. Website Speed Optimization
One indicator of the success of Google ranking 1 is the speed of the website. So learning SEO must start from optimizing the website so that it has fast loading.
Many tools are available to check website speed. I sometimes use Google PageSpeed Insights and GTMetrix. That way we know what to fix.
But before that make sure the quality of the hosting as well. Make sure your website is well optimized. So it has optimal performance.
3. Website Optimization to be Mobile-Friendly
A big mistake if your website is not mobile-friendly. For basic SEO techniques, this is very important. Priority to appear in top-level searches on Google, SEO Friendly websites can be reliable.
How to? One of them is to use a responsive theme. Use fonts that are easy to read and don’t forget to optimize and use AMP (Accelerated Mobile Pages). Then also use some of the other tips.
4. Keyword Research
When you learn SEO, keyword research is one technique that you shouldn’t miss. If you create content without doing keyword research, it is a fatal mistake. Because, with keyword research, we know what is being searched for on the internet.
There are several things to consider in keyword research:
Pay attention to the search volume. Then Keyword Difficulty to understand the difficulty level of a keyword is on the first page of search engines.
In addition, there is Keyword Suggestion which is useful for finding out keywords that have the same intent. Search results are also important to analyze how competitors can rank at the top.
That way you will know what is important and what content you should write on the website.
5. Creating Content
After keyword research, then create quality content. To be able to produce quality content there are several conditions that must be met:
#First, you have to make sure that the content you create matches the needs of the readers. That’s why the content must be informative and relevant. Logically, if the information is interesting, people will like to visit your website.
#second creates unique content that has a good search volume. Then provide correct or valid information from a reliable source.
There are many other ways to create quality content.
6. On-Page SEO
In exploring these basic SEO techniques you must understand On Page SEO. This is an optimization effort that emphasizes improving the internal factors of your website.
Proper use of permalinks is the key to learning SEO. That’s why install permalinks that match the content of your content. Then write a Meta title and also a Meta description that is relevant to the content but not truncated in search results.
Regarding content, On Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly.
Other On Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it in your website.
7. Off-Page SEO
Off page SEO is different from On Page. This Off Page SEO optimization step emphasizes efforts outside the website itself. When learning SEO you should pay attention to a few things:
#first, gets a Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media to get top rankings.
#Create a Google My Business profile. This will make it easier for consumers to find information about your business description, address, operating hours, and business photos.
Some other Off Page optimization efforts such as reviews and social media sharing you also need to do properly.
8. Link Building
Being a part of Off Page SEO, Link Building you should not forget when learning basic SEO for beginners. Link building is one of the efforts in getting links from other websites that point to your website.
In conclusion by learning basic SEO techniques for beginners, by using the right steps you will master it quickly. Of course, it must be supported by a lot of practice and record the findings on your website.
Again, the most important thing about learning SEO is to never stop. SEO is one of the optimization efforts that must be carried out continuously to get the best results. Let’s practice, all without practice will never be able to know the result.